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3 Neglected Methods to Assist You Succeed on TikTok

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3 Neglected Methods to Assist You Succeed on TikTok

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Opinions expressed by Entrepreneur contributors are their very own.

1.7 billion customers cannot be incorrect. TikTok‘s short-form video and swipe type has been confirmed to spark and preserve individuals’s curiosity. And whereas the platform is synonymous with enjoyable challenges, dances and lip-syncs, it more and more represents a robust platform for professionals to share and eat info.

TikTok emerged as an leisure platform in September 2016, nevertheless it was in the course of the pandemic that the app had fast development. Actually, in 2020, 2021 and 2022, TikTok was essentially the most downloaded app. Not solely was the variety of individuals utilizing TikTok rising, however the period of time customers spent on the app was additionally rising. Based on Oberlo, the period of time customers spent on TikTok every day from 2019 to 2022 has elevated by 24.6 minutes, and predictions present the period of time is continuous to extend — which means it isn’t too late to hitch TikTok and reap the advantages.

I made a decision to start out TikTok strictly primarily based on my ardour for well being and my want to assist those that do not have entry to medical professionals as simply as others. Medical info does not need to be a nap fest, and TikTok has helped me to create, develop and preserve an viewers of engaged and inquisitive individuals. I by no means imagined I’d develop my following to 86K and that TikTok would have such a profound impression on my enterprise.

Having achieved exponential development by myself TikTok channel, I am right here to share three key tips about methods to leverage TikTok for what you are promoting.

Associated: How Companies Can Leverage the Energy of TikTok

1. Put persona and function first, info second

The very first thing companies ought to acknowledge is that it isn’t going to chop it on TikTok by simply being strictly informative. It is all about having enjoyable and interesting together with your present and potential viewers. Just be sure you’re showcasing your persona and being relatable whereas additionally being informative. The eye span of the common TikTok consumer is 60 seconds, so it is also essential to verify to get your message throughout rapidly.

What’s equally essential is to seek out methods to make it private and share a bigger sense of function. Based on the Nationwide Security Council, in 2021, simply within the U.S., there have been over 62 million accidents, 224,935 preventable deaths and over $1,225.4 billion in prices. My function is to make damage recommendation extra accessible.

2. Discover methods to be enjoyable and strategic

Secondly, though TikTok is a enjoyable platform, companies ought to nonetheless have a content material technique. For instance, take into consideration what number of instances per week/day to put up and at what instances. There are platforms that analyze the perfect instances and days to put up to your viewers. Using these instruments and having a set construction may also trigger much less stress when creating your TikTok profile. There are three classes I feel by means of when planning my content material:

  1. Evergreen content material: That is content material that’s at all times related, or perhaps much more normal, which means it isn’t tied to a selected time, occasion or occurring. One instance of the sort of content material is Dr. Miami discussing the historical past of cosmetic surgery.

  2. Reactive content material: This includes creating content material that reacts to one thing, comparable to a selected occasion. Examples of this embody Stephen A. Smith, an ESPN sports activities persona discussing Victor Wembanyama being the #1 NBA draft choose or Dr. J Mack Slaughter reacting to Jeremy Renner being run over by a snow plow.

  3. Well timed content material: To not be confused with reactive content material, this revolves round well timed issues like holidays, consciousness days or occasions that constantly occur over a time frame. An instance of this consists of Dr. Daniel G Amen discussing the advantages of Dry January.

Consistency can also be key. You could keep it up even if you’re not reaching your required views. Leverage your different established social media channels to assist cross-pollinate your followers. For instance, my TikTok features a hyperlink to my Instagram, and my Instagram features a hyperlink to my TikTok in order that my followers on each platforms know the place else they will discover me.

Associated: Learn how to Use TikTok to Promote Your Enterprise

3. Establish and double down on viral content material

My third tip is to double down on viral content material. Once I posted my first video about methods to enhance your top, it went viral with over 1.1 million views. Since my viewers appeared very on this subject, I’ve continued to make movies associated to this subject, and people movies have additionally continued to go viral and enhance my follower rely, views and engagement.

For professionals, being energetic on TikTok — though it might appear to be enjoyable and video games — can translate to actual enterprise advantages. For me, that has included authorized professionals reaching out for knowledgeable witness providers, gives to sit down on medical advisory boards, gives from a number of manufacturers to be an envoy, extra site visitors to my web site and even media alternatives the place journalists have reached out. It might really feel intimidating, however for founders, there are actual upsides to leveraging TikTok as a instrument to develop what you are promoting.

Associated: 6 Methods to Stand Out as a Model on TikTok

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