Home online work from home ‘Ask for Ellen’ launches at Morrisons with free crumpets supply this summer time

‘Ask for Ellen’ launches at Morrisons with free crumpets supply this summer time

‘Ask for Ellen’ launches at Morrisons with free crumpets supply this summer time


Isobel Lawrance

14th Jul 2023

Studying Time: 2 minutes

‘Ask for Ellen’ launches to supply free crumpets this summer time

The varsity holidays might be daunting for folks. It’s a time of nice enjoyable, high quality time with the youngsters and wonderful recollections. However all of this will really feel overshadowed by the price of dwelling persevering with to chunk. 

Being away from college means free college meals are placed on pause and prices can stack up for folks. Meals, power and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place individuals may get a free meal of a jacket potato and beans. Now, Warburtons has partnered with the grocery store large to launch ‘Ask for Ellen’, to present help to households all through the varsity break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two customary crumpets, with butter and jam without spending a dime. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is called after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from July 17 to August 13 and might be obtainable to everybody, all day, each day. T&Cs apply. Morrisons can even proceed to destroy its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup major value £4.49 or extra. 

The Warburtons Basis 

New analysis by The Warburtons Basis discovered {that a} staggering 64% of oldsters are fearful in regards to the elevated prices of their little one being at dwelling for the summer time. The survey of 1,000 mother and father of school-aged kids additionally discovered that folks suppose the varsity holidays will price them virtually £200 further over the six weeks, attributable to childcare and household actions. Seventy-one per cent of respondents mentioned they’re getting ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain kids ate up the go. 

The analysis additionally revealed the added monetary stress going through households as faculties break up for the summer time. When questioned in regards to the typical six-week break, 58% of oldsters instructed they should deal with further childcare prices as they juggle work and their children. 

Chris Sturdy, Morrisons Café Shopping for Supervisor, mentioned:

‘Supporting our prospects through the college holidays is extremely essential to us as we all know that many households fear about catering for extra meals which might be normally coated through the college time period time. We’re due to this fact happy to be partnering with Warburtons this summer time and providing our prospects two toasted crumpets, with butter and jam once they go to a Morrisons café and Ask for Ellen.’ 

Jonathan Warburton, Chairman of Warburtons, commented:

‘While the summer time holidays supply an opportunity for households to take pleasure in time collectively, we all know that the truth might be very totally different for a lot of households. Because the cost-of-living disaster continues to place stress on family budgets we needed to supply a little bit to help to households by the vacations. Having the ability to assist households throughout the nation is as essential to us at the moment because it was to Ellen Warburtons again in 1876.’



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